Coordination via cost and revenue sharing in manufacturer-retailer channels
Kunter, Marcus
Amsterdam ; Boston ; London ; New York,NY ; Oxford ; Paris ; Philadelphia ; San Diego ; St. Louis : Elsevier (2012)
Journal Article
In: European journal of operational research : EJOR
Volume: 216
Issue: 2
Page(s)/Article-Nr.: 477-486
Institutions
- [813410]
- Chair of Marketing [812310]
Identifier
- DOI: 10.1016/j.ejor.2011.07.001
- RWTH PUBLICATIONS: RWTH-CONV-012924