How top management's social capital fosters the development of specialized marketing capabilities : a cross-cultural comparison
Kemper, Jan; Engelen, Andreas; Brettel, Malte
Chicago, Ill : American Marketing Association (2011)
Journal Article
In: Journal of international marketing
Volume: 19
Issue: 3
Page(s)/Article-Nr.: 87-112
Identifier
- DOI: 10.1509/jimk.19.3.87
- RWTH PUBLICATIONS: RWTH-CONV-044523