Entrepreneurial Pricing : Characteristics and Implications of Pricing in SMEs and Start-Ups

Siems, Florian; Kraus, Sascha; Pollok, Patrick

Olney, Bucks : Inderscience (2012)
Journal Article

In: International journal of entrepreneurship and small business
Volume: 16
Issue: 4
Page(s)/Article-Nr.: 436-454