Entrepreneurial Pricing : Characteristics and Implications of Pricing in SMEs and Start-Ups

Siems, Florian; Kraus, Sascha; Pollok, Patrick

Olney, Bucks : Inderscience (2012)
Journal Article

In: International journal of entrepreneurship and small business
Volume: 16
Issue: 4
Page(s)/Article-Nr.: 436-454

Institutions

• Betriebsw.leh. m.d. Schwerp. [816230]
• Chair of Technology and Innovation Management (TIM) [812710]