Entrepreneurial Pricing : Characteristics and Implications of Pricing in SMEs and Start-Ups
Siems, Florian; Kraus, Sascha; Pollok, Patrick
Olney, Bucks : Inderscience (2012)
Journal Article
In: International journal of entrepreneurship and small business
Volume: 16
Issue: 4
Page(s)/Article-Nr.: 436-454
Identifier
- DOI: 10.1504/IJESB.2012.047611
- RWTH PUBLICATIONS: RWTH-CONV-045599