Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange

Schumann, Jan H. (Author); von Wangenheim, Florian (Author); Stringfellow, Anne (Author); Yang, Zhilin (Author); Blazevic, Vera (Author); Praxmarer, Sandra (Author); Shainesh, Gangadharan (Author); Komor, Marcin (Author); Shannon, Randall M. (Author); Jiménez, Fernando R. (Author)

Chicago, Ill / American Marketing Association (2010) [Journal Article]

Journal of international marketing
Volume: 18
Issue: 3
Page(s): 62-80