Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange

Schumann, Jan H.; von Wangenheim, Florian; Stringfellow, Anne; Yang, Zhilin; Blazevic, Vera; Praxmarer, Sandra; Shainesh, Gangadharan; Komor, Marcin; Shannon, Randall M.; Jiménez, Fernando R.

Chicago, Ill : American Marketing Association (2010)
Journal Article

In: Journal of international marketing
Volume: 18
Issue: 3
Page(s)/Article-Nr.: 62-80

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]