Forward Channel Integration and Performance: An Application of Transaction cost Economics and the Misalignment Concept

Brettel, Malte; Engelen, Andreas; Müller, Ernst Thomas

Abingdon : Routledge, Taylor & Francis Group (2010)
Journal Article

In: Journal of marketing management
Volume: 27
Issue: 1/2
Page(s)/Article-Nr.: 41-59

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]