Systematische Ableitung von Produktmerkmalen aus Marktbedürfnissen

Eversheim, W.; Weck, M.; Saretz, B.; Schmidt, R.

Zürich : Springer Schweiz [u.a.] (1994)
Journal Article

In: IO new management
Volume: 63
Issue: 1
Page(s)/Article-Nr.: 66-70

Institutions

• Chair of Manufacturing Technology [417410]
• Chair of Marketing [812310]
• Laboratory for Machine Tools and Production Engineering (WZL) of RWTH Aachen University [417200]