Systematische Ableitung von Produktmerkmalen aus Marktbedürfnissen
Eversheim, W.; Weck, M.; Saretz, B.; Schmidt, R.
Zürich : Springer Schweiz [u.a.] (1994)
Journal Article
In: IO new management
Volume: 63
Issue: 1
Page(s)/Article-Nr.: 66-70
Institutions
- Chair of Manufacturing Technology [417410]
- Chair of Marketing [812310]
- Laboratory for Machine Tools and Production Engineering (WZL) of RWTH Aachen University [417200]
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-058723