Incorporating long-term effects in determining the effectiveness of different types of online advertising

Breuer, Ralph; Brettel, Malte; Engelen, Andreas

Dordrecht [u.a.] : Springer (2011)
Journal Article

In: Marketing letters
Volume: 22
Issue: 4
Page(s)/Article-Nr.: 327-340

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]