What is the "right" market orientation for new entrepreneurial ventures? A five-country study

Brettel, Malte; Engelen, Andreas; Oswald, Monika

Wiesbaden : Gabler (2011)
Contribution to a book

In: Entrepreneurial marketing / Hrsg.: Dietmar Grichnik ...
Page(s)/Article-Nr.: 83-109

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]