The Antecedents and Consequences of a Market Orientation: The Moderating Role of Organisational Life Cycles

Engelen, Andreas; Brettel, Malte; Heinemann, Florian

Abingdon : Routledge, Taylor & Francis Group (2010)
Journal Article

In: Journal of marketing management
Volume: 26
Issue: 5/6
Page(s)/Article-Nr.: 515-547

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]