Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition

Reimann, Martin; Schilke, Oliver; Thomas, Jacquelyn S.

Amsterdam : Elsevier (2010)
Journal Article

In: International journal of research in marketing : IJRM
Volume: 27
Issue: 2
Page(s)/Article-Nr.: 188-197

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]