Antecedents of Market Orientation: A Cross-Cultural Comparison

Brettel, Malte; Engelen, Andreas; Heinemann, Florian; Vadhanasindhu, Pakpachong

Chicago, Ill : American Marketing Association (2008)
Journal Article

In: Journal of international marketing
Volume: 16
Issue: 2
Page(s)/Article-Nr.: 84-119

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]