Improving the performance of business models with relationship marketing efforts - an entrepreneurial perspective

Brettel, Malte; Strese, Steffen Herbert; Flatten, Tessa Christina

Oxford [u.a.] : Pergamon, Elsevier Science (2012)
Journal Article

In: European management journal
Volume: 30
Issue: 2
Page(s)/Article-Nr.: 85-98

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]