Von Kundenorientierung zu Customer Co-Creation im Innovationsprozess
Ihl, Jan Christoph; Piller, Frank Thomas
Wiesbaden : Springer Gabler [u.a.] (2010)
Journal Article
In: Marketing Review St. Gallen
Volume: 27
Issue: 4
Page(s)/Article-Nr.: 8-13
Institutions
- Chair of Technology and Innovation Management (TIM) [812710]
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-064229