Von Kundenorientierung zu Customer Co-Creation im Innovationsprozess

Ihl, Jan Christoph; Piller, Frank Thomas

Wiesbaden : Springer Gabler [u.a.] (2010)
Journal Article

In: Marketing Review St. Gallen
Volume: 27
Issue: 4
Page(s)/Article-Nr.: 8-13

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]