Von Kundenorientierung zu Customer Co-Creation im Innovationsprozess

Wiesbaden / Springer Gabler [u.a.] (2010) [Journal Article]

Marketing Review St. Gallen
Volume: 27
Issue: 4
Page(s): 8-13

Authors

Authors

Ihl, Jan Christoph
Piller, Frank Thomas

Identifier

  • REPORT NUMBER: RWTH-CONV-064229