Market Orientation in Emerging Firms : Towards a More Rigorous Understanding of Entrepreneurial Marketing

Brettel, Malte; Engelen, Andreas; Heinemann, Florian; Kessell, Andreas

Hershey, Pa : IGI Global (2010)
Journal Article

In: International journal of e-entrepreneurship and innovation
Volume: 1
Issue: 4
Page(s)/Article-Nr.: 1-21

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]