Power and performance in three-level distribution channels : conceptualisation and game-theoretical analysis
Kunter, Marcus
Academy of International Business and Economics : Turlock, Calif. (2011)
Journal Article
In: International journal of business research : IJBR
Volume: 11
Issue: 1
Page(s)/Article-Nr.: 47-55
Institutions
- Chair of Marketing [812310]
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-070260