The paradox of tie strength in customer relationships for innovation: a longitudinal case study in the sports industry
Fredberg, Tobias; Piller, Frank Thomas
Oxford [u.a.] : Wiley-Blackwell (2011)
Journal Article
In: R & D management
Volume: 41
Issue: 5
Page(s)/Article-Nr.: 470-484
Institutions
- Chair of Technology and Innovation Management (TIM) [812710]
Identifier
- DOI: 10.1111/j.1467-9310.2011.00659.x
- RWTH PUBLICATIONS: RWTH-CONV-070435