The paradox of tie strength in customer relationships for innovation: a longitudinal case study in the sports industry

Fredberg, Tobias; Piller, Frank Thomas

Oxford [u.a.] : Wiley-Blackwell (2011)
Journal Article

In: R & D management
Volume: 41
Issue: 5
Page(s)/Article-Nr.: 470-484

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]