The tipping point of design: how product design and brands interact to affect consumers preferences

Landwehr, Jan R.; Wentzel, Daniel; Herrmann, Andreas

New York, NY : Wiley (2012)
Journal Article

In: Psychology & marketing
Volume: 29
Issue: 6
Page(s)/Article-Nr.: 422-433

Institutions

• [813410]
• Chair of Marketing [812310]