Bridging mass customization and open innovation : proceedings of the MCPC 2011 Conference on Mass Customization, Personalization, and Co-Creation, San Francisco, November 16 - 19, 2011

Chesbrough, Henry (Editor); Piller, Frank Thomas (Editor)

Raleigh, NC : [Lulu] (2012)
Proceedings

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]