The Marketing-Finance Interface and Innovation

Waschto, Andreas; Brettel, Malte

Lisbon : ISCTE Business School (2012)
Contribution to a book, Contribution to a conference proceedings

In: Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012, conference proceedings / Ed.: Paulo Rita

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]