Antecedents and Consequences of CMO’s Influence over Strategic Decision-Making
Hannemann, Daniel; Brettel, Malte
San Antonio (2011)
Contribution to a conference proceedings
In: Proceedings of the Academy of Management (AOM) Annual Meeting 2011, San Antonio, USA
Institutions
- Innovation und Entrepreneurship Group (WIN) [813110]
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-200735