Interaction Orientation: Do Corporate Culture, Organizational Structure, and Leadership Style Have an Impact on It?
Thalmann, Julia Kristin
Reims, France (2011)
Contribution to a conference proceedings
In: Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, France
Institutions
- Innovation und Entrepreneurship Group (WIN) [813110]
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-200739