Time Lags and Synergies of Online Advertising - Using Interactive ad Channels to attract Existing and New Customers : Using Interactive ad Channels to attract Existing and New Customers

Becker, Niels; Brettel, Malte

Reims, France (2011)
Contribution to a conference proceedings

In: Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, France

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]