Time Legs of Digital Media : Differences between Existing and New Customers
Breuer, Ralph; Brettel, Malte
San Francisco (2011)
Contribution to a conference proceedings
In: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USA
Institutions
- Innovation und Entrepreneurship Group (WIN) [813110]
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-200753