The Market Orientation - Learning Orientation Interface : An Empirical Analyses of the Moderating Effect of Competitive and Dynamic Market Environments

Becker, Niels; Brettel, Malte

San Francisco (2011)
Contribution to a conference proceedings

In: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USA


  • Innovation und Entrepreneurship Group (WIN) [813110]