A Five-country Study on the Curvilinear Performance Consequences of Responsive and Proactive Marketing Orientation

Oswald, Monika; Brettel, Malte

Reims, France (2011)
Contribution to a conference proceedings

In: Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, France

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]