Time Lags and Synergies of Online Advertising

Breuer, Ralph; Brettel, Malte

Reims, France (2011)
Contribution to a conference proceedings

In: 15th Biannual World Marketing Congress : The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World ; Reims, Champagne, France, July 19-23, 2011

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]