Market-Driving Behavior : Performance Consequences in High-Tech Start-Ups

Brettel, Malte; Schmidt, Susanne; Flatten, Tessa Christina; Engelen, Andreas

San Francisco (2011)
Contribution to a conference proceedings

In: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USA

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]