Customer co-creation: moving beyond market research to reduce the risk in new product development

Oxford [u.a.] / WP, Woodhead Publ. (2012) [Contribution to a book, Contribution to a conference proceedings]

New product development in textiles : innovation and production / ed. by L. Horne. The Textile Institute
Page(s): 175-189

Authors

Authors

Piller, Frank Thomas
Lindgens, Evalotte

Identifier