Customer co-creation: moving beyond market research to reduce the risk in new product development

Piller, Frank Thomas; Lindgens, Evalotte

Oxford [u.a.] : WP, Woodhead Publ. (2012)
Contribution to a book, Contribution to a conference proceedings

In: New product development in textiles : innovation and production / ed. by L. Horne. The Textile Institute
Page(s)/Article-Nr.: 175-189