Buying Center Roles in B2B (Price) Negotiations : Evidence from the German Chemical Industry

Kunter, Marcus; Moosmayer, Dirk C.; Siems, Florian

Lyon, France (2009)
Contribution to a conference proceedings

In: 2nd European Workshop on B2B Marketing, Lyon, 2009

Institutions

• Betriebsw.leh. m.d. Schwerp. [816230]
• Chair of Marketing [812310]