Strategic Capabilities to Implement Mass Customization of Athletic Footwear : The Example of Miadidas

Piller, Frank Thomas; Lindgens, Evalotte; Steiner, Frank

Boca Raton, FL [u.a.] : CRC [u.a.] (2013)
Contribution to a book

In: The science of footwear / [ed. by] Ravindra S. Goonetilleke
Page(s)/Article-Nr.: 663-673

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]