Customer Co-Creation : Open Innovation with Customers ; A typology of methods for customer co-creation in the innovation process

Göttingen / Univ.-Verl. Göttingen (2011) [Contribution to a book]

New forms of collaborative innovation and production on the internet : an interdisciplinary perspective / Volker Wittke and Heidemarie Hanekop (eds.)
Page(s): 31-62

Authors

Authors

Piller, Frank Thomas
Ihl, Jan Christoph
Vossen, Alexander

Identifier

  • REPORT NUMBER: RWTH-CONV-109641