From social media to social product development : The impact of social media on co-creation of innovation

Baden-Baden / Nomos (2012) [Journal Article]

Die Unternehmung : Swiss journal of business research and practice
Volume: 66
Issue: 1
Page(s): 7-27

Authors

Authors

Piller, Frank Thomas
Vossen, Alexander
Ihl, Jan Christoph

Identifier

  • REPORT NUMBER: RWTH-CONV-073760