From social media to social product development : The impact of social media on co-creation of innovation

Piller, Frank Thomas; Vossen, Alexander; Ihl, Jan Christoph

Baden-Baden : Nomos (2012)
Journal Article

In: Die Unternehmung : Swiss journal of business research and practice
Volume: 66
Issue: 1
Page(s)/Article-Nr.: 7-27

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]