The Customization 500 : An International Benchmark Study on Mass Customization and Personalization in Consumer E-Commerce

Raleigh, NC / Lulu Selbstverlag (2011) [Book]

Page(s): 291 S.

Authors

Selected Authors

Walcher, Dominik
Piller, Frank Thomas

Identifier

  • REPORT NUMBER: RWTH-CONV-110182