Antecedents of interaction orientation : The influence of organizational and behavioral characteristics

Thalmann, Julia Kristin; Brettel, Malte

Abingdon : Taylor & Francis [u.a.] (2012)
Journal Article

In: Journal of strategic marketing
Volume: 20
Issue: 5
Page(s)/Article-Nr.: 425-445

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]