Short- and long-term Effects of Online Advertising : Differences between New and Existing Customers

Breuer, Ralph; Brettel, Malte

Bingley : Emerald (2012)
Journal Article

In: Journal of research in interactive marketing
Volume: 26
Issue: 3
Page(s)/Article-Nr.: 155-166

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]