How the personality of a brand impacts the perception of different dimensions of quality

Clemenz, Julian; Brettel, Malte; Möller, Timo Ewald

Basingstoke : Palgrave Macmillan (2012)
Journal Article

In: The journal of brand management
Volume: 20
Issue: 1
Page(s)/Article-Nr.: 52-64

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]