Multidimensional Scaling of Visual Design: An Objective Approach of Determining Similarities

Landwehr, Jan R. (Author); Wentzel, Daniel (Author)

Valencia (2014) [Abstract, Contribution to a book, Contribution to a conference proceedings]

EMAC 2014 : European Marketing Academy ; 43rd annual conference 2014 ; paradigm shifts and interactions ; Valencia, June, 3-6 ; conference proceedings / Ed.: Enrique Bigné, EMAC 2014 Conference Chair
Page(s): 136-136

Identifier

  • REPORT NUMBER: RWTH-CONV-005152