Towards a Classification of Brand Names in Mass Customization

Walcher, Dominik; Lindgens, Evalotte; Sporrer, Eva; Piller, Frank Thomas

Novi Sad, Serbia (2012)
Contribution to a conference proceedings

In: 5th International Conference on Mass Customization and Personalization in Central Europe (MCP - CE 2012) 19 - 21 September 2012 Novi Sad, Serbia
Page(s)/Article-Nr.: 266-270

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