Towards a Classification of Brand Names in Mass Customization

Walcher, Dominik; Lindgens, Evalotte; Sporrer, Eva; Piller, Frank Thomas

Novi Sad, Serbia (2012)
Contribution to a conference proceedings

In: 5th International Conference on Mass Customization and Personalization in Central Europe (MCP - CE 2012) 19 - 21 September 2012 Novi Sad, Serbia
Page(s)/Article-Nr.: 266-270

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]