Towards a Classification of Brand Names in Mass Customization

Novi Sad, Serbia (2012) [Contribution to a conference proceedings]

5th International Conference on Mass Customization and Personalization in Central Europe (MCP - CE 2012) 19 - 21 September 2012 Novi Sad, Serbia
Page(s): 266-270

Authors

Authors

Walcher, Dominik
Lindgens, Evalotte
Sporrer, Eva
Piller, Frank Thomas

Identifier

  • REPORT NUMBER: RWTH-CONV-203873