Upselling or Upsetting? Determinants of a Successful Upsell Option
Heidig, Wibke; Wentzel, Daniel; Tomczak, Torsten
Rome (2013) [Abstract, Contribution to a conference proceedings]
EURO INFORMS : 26th European conference in operational research ; MMXIIIROME ; abstract book ; Rome, 1-4 July, 2013, SAPIENZA, Univ. of Roma
Page(s): 182-182
Identifier
- REPORT NUMBER: RWTH-CONV-005288