Upselling or Upsetting? Determinants of a Successful Upsell Option

Heidig, Wibke; Wentzel, Daniel; Tomczak, Torsten

Rome (2013) [Abstract, Contribution to a conference proceedings]

EURO INFORMS : 26th European conference in operational research ; MMXIIIROME ; abstract book ; Rome, 1-4 July, 2013, SAPIENZA, Univ. of Roma
Page(s): 182-182