Upselling or Upsetting? Determinants of a Successful Upsell Option

Heidig, Wibke; Wentzel, Daniel; Tomczak, Torsten

Rome (2013)
Abstract, Contribution to a conference proceedings

In: EURO INFORMS : 26th European conference in operational research ; MMXIIIROME ; abstract book ; Rome, 1-4 July, 2013, SAPIENZA, Univ. of Roma
Page(s)/Article-Nr.: 182-182

Institutions

  • Chair of Marketing [812310]

Identifier

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