Upselling or Upsetting? Determinants of a Successful Upsell Option
Heidig, Wibke; Wentzel, Daniel; Tomczak, Torsten
Rome (2013)
Abstract, Contribution to a conference proceedings
In: EURO INFORMS : 26th European conference in operational research ; MMXIIIROME ; abstract book ; Rome, 1-4 July, 2013, SAPIENZA, Univ. of Roma
Page(s)/Article-Nr.: 182-182
Institutions
- Chair of Marketing [812310]
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-005288