Solid Possessions: How Objects Reduce Psychological Distance to Intangible Meanings

Scharfenberger, Philipp (Author); Wentzel, Daniel (Author); Warlop, Luk (Author); Tomczak, Torsten (Author)

Istanbul (2013) [Abstract, Contribution to a conference proceedings]

EMAC 2013 : European Marketing Academy ; 42nd annual conference ; Lost in translation - marketing in an interconnected world Istanbul, June 4-7, 2013 ; conference proceedings / eds.: Elif Karaosmanoğlu ; A. Banu Elmadağ Baş
Page(s): 407-408