Solid Possessions: How Objects Reduce Psychological Distance to Intangible Meanings
Scharfenberger, Philipp; Wentzel, Daniel; Warlop, Luk; Tomczak, Torsten
Istanbul (2013)
Abstract, Contribution to a conference proceedings
In: EMAC 2013 : European Marketing Academy ; 42nd annual conference ; Lost in translation - marketing in an interconnected world Istanbul, June 4-7, 2013 ; conference proceedings / eds.: Elif Karaosmanoğlu ; A. Banu Elmadağ Baş
Page(s)/Article-Nr.: 407-408
Institutions
- Chair of Marketing [812310]
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-005352