Is Sustainable Mass Customization an Oxymoron? : An Empirical Study to Analyze the Environmental Impacts of a MC Business Model

Cham / Springer (2014) [Contribution to a book, Contribution to a conference proceedings]

Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014 : Twenty Years of Mass Customization – Towards New Frontiers / edited by Thomas D. Brunoe, Kjeld Nielsen, Kaj A. Joergensen, Stig B. Taps
Page(s): 301-310

Authors

Authors

Pourabdollahian, Golboo
Taisch, Marco
Piller, Frank Thomas

Identifier