Is Sustainable Mass Customization an Oxymoron? : An Empirical Study to Analyze the Environmental Impacts of a MC Business Model

Pourabdollahian, Golboo; Taisch, Marco; Piller, Frank Thomas

Cham : Springer (2014)
Contribution to a book, Contribution to a conference proceedings

In: Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014 : Twenty Years of Mass Customization – Towards New Frontiers / edited by Thomas D. Brunoe, Kjeld Nielsen, Kaj A. Joergensen, Stig B. Taps
Page(s)/Article-Nr.: 301-310