Strategic Capabilities of Mass Customization Based E-Commerce : Construct Development and Empirical Test

Piscataway, NJ / IEEE (2014) [Contribution to a book, Contribution to a conference proceedings]

2014 47th Hawaii International Conference on System Sciences (HICSS 2014) : Waikoloa, Hawaii, USA, 6 - 9 January 2014 ; [proceedings] / [sponsored by the Shidler College of Business, University of Hawai i at Manoa. Technically co-sponsored by the IEEE Computer Society. Ed. by Ralph H. Sprague, Jr.]
Page(s): 3255-3264



Piller, Frank Thomas
Harzer, Thorsten Simon
Ihl, Jan Christoph
Salvador, Fabrizio