Co-Creation with Customers

Piller, Frank Thomas; Ihl, Jan Christoph

Cambridge, Mass. [u.a.] : MIT Press (2013)
Contribution to a book

In: Leading open innovation / edited by Anne Sigismund Huff, Kathrin M. Möslein, and Ralf Reichwald
Page(s)/Article-Nr.: 139-155

Institutions

  • Chair of Technology and Innovation Management (TIM) [812710]

Identifier