Three capabilities that make mass customization work

Piller, Frank Thomas

London [u.a.] : Routledge, Taylor & Francis (2013)
Contribution to a book

In: Mass customisation and personalisation in architecture and construction / edited by Poorang A. E. Piroozfar and Frank T. Piller
Page(s)/Article-Nr.: 17-30

Institutions

  • Chair of Technology and Innovation Management (TIM) [812710]

Identifier

Sources