Customer co-creation : open innovation with customers

Piller, Frank Thomas; Ihl, Jan Christoph; Vossen, Alexander

1. edition. [Aufl.]. - Göttingen : Univ.-Verl. Göttingen (2011)
Contribution to a book

In: New forms of collaborative innovation and production on the internet : an interdisciplinary perspective / Volker Wittke and Heidemarie Hanekop (eds.)
Page(s)/Article-Nr.: 31-62

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]