Value creation through mass customization : an empirical analysis of the requisite strategic capabilities

Aachen / Publikationsserver der RWTH Aachen University (2013) [Dissertation / PhD Thesis]

Page(s): VI, 226 S. : graph. Darst.

Authors

Selected Authors

Harzer, Thorsten Simon

Identifier

  • URN: urn:nbn:de:hbz:82-opus-46147
  • REPORT NUMBER: RWTH-CONV-144744