Beyond traditional word-of-mouth An expanded model of customer-driven influence

Bingley / Emerald (2013) [Journal Article]

Journal of service management
Volume: 24
Issue: 3
Page(s): 294-313

Authors

Selected Authors

Blazevic, Vera
Hammedi, Wafa
Garnefeld, Ina
Rust, Roland T.
Keiningham, Timothy

Other Authors

Andreassen, Tor W.
Donthu, Naveen
Carl, Walter

Identifier