Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure

Landwehr, Jan R. (Corresponding author); Wentzel, Daniel (Corresponding author); Herrmann, Andreas (Corresponding author)

Chicago, Ill : Publications Group of the American Marketing Association (2013)
Journal Article

In: Journal of marketing
Volume: 77
Issue: 5
Page(s)/Article-Nr.: 92-107