Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure

Landwehr, Jan R. (Author); Wentzel, Daniel (Author); Herrmann, Andreas (Author)

Chicago, Ill / Publications Group of the American Marketing Association (2013) [Journal Article]

Journal of marketing
Volume: 77
Issue: 5
Page(s): 92-107