Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
Landwehr, Jan R. (Corresponding author); Wentzel, Daniel (Corresponding author); Herrmann, Andreas (Corresponding author)
Chicago, Ill : Publications Group of the American Marketing Association (2013)
Journal Article
In: Journal of marketing
Volume: 77
Issue: 5
Page(s)/Article-Nr.: 92-107
Institutions
- Chair of Marketing [812310]
- [813410]
Identifier
- DOI: 10.1509/1547-7185-77.5.92
- RWTH PUBLICATIONS: RWTH-CONV-085792