Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
Landwehr, Jan R. (Author); Wentzel, Daniel (Author); Herrmann, Andreas (Author)
Chicago, Ill / Publications Group of the American Marketing Association (2013) [Journal Article]
Journal of marketing
Volume: 77
Issue: 5
Page(s): 92-107
Identifier
- DOI: 10.1509/1547-7185-77.5.92
- REPORT NUMBER: RWTH-CONV-085792