Conditions of departmental power : A strategic contingency exploration of marketing’s customer-connecting role

Marx-Voß, Corina (Corresponding author); Brettel, Malte

Abingdon : Taylor & Francis [u.a.] (2013)
Journal Article

In: Journal of strategic marketing
Volume: 21
Issue: 2
Page(s)/Article-Nr.: 160-178

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]