The Price Is Up To You - Oh No! What Am I Gonna Do? - Customers' Product Category Inexperience And Belief About Other Customers' Payments Under Pay-What-You-Want Conditions

Kunter, Marcus; Braun, Dirk

Moskau] : International Academy of Management (2013)
Journal Article

In: European journal of management
Volume: 13
Issue: 2
Page(s)/Article-Nr.: 15-22